The St. Regis Punta Mita was looking for assistance in raising awareness and room night stays at the property. FIMI identified tennis as an audience passion point for their target consumers, and developed the idea to curate an exclusive, luxury weekend event centered around the sport. We secured tennis legend Andre Agassi to host, and built out an extensive weekend itinerary with unique access encompassing Agassi, all while showcasing the property’s award-winning accommodations and activities. After a strategic cross-channel campaign that leveraged PR, social, website, and email marketing, the event was sold out in a matter of days. Attending guests traveled in from all over the globe and enjoyed a welcome reception and personalized tennis clinic hosted by Agassi, followed by a weekend full of programming and memorable experiences at the property.