In 2023, Marriott challenged FIMI to push the boundary of creativity in reaching new, younger travelers, and to collaborate with internal teams on an innovative addition to the program focused on Millennial and Gen Z demographics. The result was the One Point Drop campaign was created, making Marriott Bonvoy Moments available for just one point for the first time ever. Members had to act fast to secure a spot, and all experiences were claimed in less than 5 seconds.

For One Point Drop experiences, FIMI secured partnerships with award-winning actors, Aaron Paul and Bryan Cranston, to debut their newest line of Dos Hombres Mezcal; USWNT breakout star, Trinity Rodman, for a post-World Cup soccer and self-care experience; host of the Complex’s viral Hot Ones series, Sean Evans, for a Marriott Bonvoy-exclusive hot wing tasting; and hosts of one of the most popular podcasts in the world, Crime Junkie, for an immersive true crime event. Additionally, FIMI secured noteworthy talent and brands including James Beard Award-winning chef Nancy Silverton, Buffalo Trace, and TaylorMade Golf to cater to expanded demographics and program expectations.