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Cruise Ship Christening with Christie Brinkley

Regent Seven Seas Cruises asked FIMI to secure the Godmother for their newest ship, the Seven Seas Splendor. A Godmother celebration is an old maritime tradition that bestows good luck on the ship, as well as the crew and guests who will sail her. Regent’s goal was to find a celebrity talent that embodied the elegance and sophistication of Splendor, while also having a natural love for cruising. Regent spent months on their own ideating and attempting to secure a Godmother without any luck. In under a week of outsourcing the talent to FIMI, we canvased the industry and sourced several viable talent, one of which they thought was the perfect fit – Christie Brinkley. The partnership was a big success with the christening event garnering significant press and social content, and the evergreen relationship onboard bringing endless awareness and association.

Project Scope

Talent strategy & ideation
Talent outreach, negotiation, & contracting
Talent programming & logistics
PR, advertising, & social media coordination
Talent liaison
On-site management & execution
Content approvals

Results

Increased customer retention
Increased brand awareness & affinity
Increased new customer acquisition
Press exposure
Social media impressions
Evergreen content