Regent Seven Seas Cruises asked FIMI to secure the Godmother for their newest ship, the Seven Seas Splendor. A Godmother celebration is an old maritime tradition that bestows good luck on the ship, as well as the crew and guests who will sail her. Regent’s goal was to find a celebrity talent that embodied the elegance and sophistication of Splendor, while also having a natural love for cruising. Regent spent months on their own ideating and attempting to secure a Godmother without any luck. In under a week of outsourcing the talent to FIMI, we canvased the industry and sourced several viable talent, one of which they thought was the perfect fit – Christie Brinkley. The partnership was a big success with the christening event garnering significant press and social content, and the evergreen relationship onboard bringing endless awareness and association.