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Delta NY Fashion Week

New York Fashion Week is one of the biggest moments in fashion, bringing together international designers to show their season’s collections to buyers, the press, and the fashion elite. For 8+ years, FIMI has partnered and curated unique NYFW experiences with the likes of John Varvatos, Tibi, alice + olivia, and more for Delta SkyMiles members. Such members got seats to the invite-only runway shows, backstage access, meet & greets with designers, and personal styling appointments with gifted merchandise.

Project Scope

Partnership strategy & procurement
Experience logistics & fulfillment
VIP programming
On-site management & hosting
ROI & measurement

Results

Increased customer retention & affinity
Increased engagement with HVCs
Increased awareness
Increased new customer acquisition