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Maroon 5 Asia Tour Partnership

Marriott came to FIMI for ideas to engage customers and expand their presence and awareness in Asia Pacific, while generating unique marketing content. FIMI canvased the industry and uncovered an opportunity to sponsor and team up with Maroon 5’s world tour. In just two weeks, we structured the partnership, contracted, planned exclusive member experiences in seven different countries, and headed to Asia to execute the activations. We managed all marketing strategy and implementation including social media posts, Marriott’s website promotion, in-hotel activation, content capture, in-room tv’s content display, and more. The end result was bespoke, tailored experiences at luxury properties throughout Tokyo, Seoul, Kaohsiung, Manila, Macau, Singapore, and Bangkok, including hotel stays, transportation, pre-show parties, meet & greets with Maroon 5, and VIP concert tickets.

Project Scope

Industry intelligence & partnership ideation
Event strategy & sponsorships
Talent outreach, negotiation, & contracting
Experience logistics & fulfillment
Exclusive access & VIP programming
PR, advertising, & social media coordination
Talent liaison
Music licensing
On-site management & hosting
Content capture & approvals
ROI & measurement


Press exposure
Social media impressions
Evergreen content
Increased property awareness
Increased room stays
Increased customer loyalty