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Puppy Pampering with Jennifer Coolidge

Nostalgia & Tailor Made Campaign

Marriott International tasked FIMI with ideating and developing two new campaigns for Marriott Bonvoy Moments. The result was FIMI creating two new categories – Nostalgia Moments and Tailor Made Moments. For these partnerships, FIMI identified talent on the cusp of career milestones, ensuring the talent was PR-worthy from a media perspective, recognizable to the target demographic, and would be great engaging with members.

The Nostalgia-inspired Moments included FIMI securing award-winning actress Jennifer Coolidge for a ‘Best in Show’ puppy playdate themed event that aligned with her White Lotus success; six-time Grammy-nominated singer, Yola, for a private performance timed to the release of the box office hit, Elvis, and; a baking masterclass led by the founder of Milk Bar, Christina Tosi; ride-alongs in classic cars from the Petersen Automotive Museum’s private collection; and intimate culinary tours led by top food personalities Andrew Zimmern and Phil Rosenthal.

For Tailor Made Moments, FIMI secured top creatives and brands such as Prabal Gurung, Peter Tunney, Jonathan Simkhai, Richfresh, Shayan Asgaharnia, and Lucchese to allow members to collaborate creatively to make custom products for themselves.

Project Scope

Research consumer & online trends
Program strategy & development
Talent ideation, outreach, negotiation, & contracting
Talent programming & logistics
PR, advertising, marketing, & social media coordination
Global marketing content approvals
Budget management
On-site hosting & execution

Results

6.2 billion earned media & PR impressions
Increased website performance & engagement
Original captured content
Increased property & brand awareness
Increased customer retention & brand loyalty