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SkyMiles Experiences Program

Delta SkyMiles Experiences is a program designed to drive loyalty and engagement with Delta’s top-tier customers. SkyMIles members can use their earned miles to obtain tickets and exclusive access to high profile events and experiences. FIMI was brought on as the exclusive agency of record for the program over 10 years ago, and helped build it from the ground up. Each year, we procure over 150 experiential partnerships across entertainment, culinary, sports, lifestyle, music, festivals, and fashion. These partnerships range from multi-event deals with major producers such as Dick Clark and Live Nation, to individual deals with talent. FIMI also oversees Delta’s internal sponsorship assets for the program, ranging from league teams in the NFL, NBA, and MLB, to individual events like the Grammys. We manage everything from A to Z including overall program strategy and management, budget allocation, redemption pricing, creative, marketing, CMS and website management, customer communication, event logistics, onsite hosting, and reporting.

Project Scope

Program management & strategy
Full budget control & allocation
Experience ideation & sourcing
Marketing strategy
CMS & Website management
Partner outreach, negotiation, & contracting
Experience logistics & fulfillment
Exclusive access & VIP programming
PR, advertising, & social media coordination
On-site management & hosting
Content capture & approvals
ROI & measurement


Increased customer retention & affinity
Increased awareness
Increased new customer acquisition
Press exposure
Social media impressions
Evergreen content