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South Beach Wine & Food Festival Sponsorship

As part of Marriott’s multi-channel campaign to promote and celebrate the launch of their [then] new loyalty program “Bonvoy”, Marriott wanted to make a statement in culinary and came to FIMI for help. Through much sourcing and advisement, together we settled on Marriott becoming the title sponsor for the 2019 South Beach Wine & Food Festival. This was the first public event to showcase “Bonvoy” to the world, and we provided insights and strategy to ensure maximum ROI, all while delivering unbelievably unique access, talent activations (Neal Patrick Harris, Giada, Trisha Yearwood), and experiential content for their marketing platforms. To achieve this and help guide Marriott in identifying the best opportunities within the event, FIMI leaned into our ten year relationship with the festival owners and producers directly.

Project Scope

Event strategy & sponsorships
Negotiation & contracting
Management of assets
Cross-team communication oversight
Activation logistics & fulfillment
Exclusive access & VIP programming
Content capture
Talent outreach, negotiation, & contracting
Talent programming & logistics
On-site management & hosting


Increased awareness for new program
Increased engagement with HVCs
Press exposure
Social media impressions
Increased brand loyalty