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Super Bowl Weekend Event Curation

Every year, hundreds of brands come together for the biggest weekend in sports at the Super Bowl. Three years running, tech company Afiniti has asked FIMI to help curate and host an exclusive, VIP Super Bowl weekend experience for their top-tier clients. From handling logistics and culinary programming to booking talent meet & greets and onsite event execution, FIMI executes a white-glove experience from A-Z. Their itinerary consisted of tailored culinary experiences, invite-only parties, receptions with hall of fame athletes, and of course a suite at the big game.

Project Scope

Event strategy & ideation
Experience logistics & fulfillment
Exclusive access & VIP programming
Talent outreach, negotiation, & contracting
Talent programming & logistics
Venue outreach & contracting
Talent liaison
Transportation management
On-site management & hosting


Increased customer retention
New customer acquisition
Enhance sales team relationships
Internal staff appreciation