When Verizon decided to launch their loyalty program UP in 2017, they reached out to FIMI for help. Verizon wanted to focus on culinary, and FIMI became the exclusive culinary agency, responsible for establishing the program strategy, management, and execution. Today we source, manage, execute, and fulfill 5000+ dining experiences annually, across 50 cities in the US. This includes market selection, growth strategy, restaurant partnership management, creative, customer communication, and reservation tracking. Over the last three years, the program has consistently provided Verizon with over 90% engagement, reduced churn, increased loyalty, and endless customer testimonials.