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Wake Up Call Festival in Dubai

Wake Up Call is an annual international music festival hosted by W Hotels. W asked FIMI to secure the festival’s lineup in Dubai to showcase their new international property, W Dubai – The Palm. We booked artists across three days and three stages for a total of 18 global artists, including Rita Ora, Disclosure, and RÜFÜS DU SOL. FIMI handled lineup strategy, industry outreach, negotiations, and contracting as well as managing all artist partnerships leading up to and on-site at the festival. We also helped to plan, strategize, and execute the global marketing campaign including targeted emails, radio promotion, media interviews, paid social media, website content, and PR. The festival was a well-rounded entertainment & hospitality experience with our artist deals including VIP offerings such as private yoga class with Rita Ora, a pre-party with Disclosure, and a ping pong tournament with RÜFÜS DU SOL.

Project Scope

Guide overall Artist & lineup strategy
Align internal & external teams on budget, lineup strategy & deliverables
Artist strategy & ideation
Artist outreach, negotiation, & contracting
PR, advertising, & social media coordination
Exclusive access & VIP programming
Talent liaison
Music licensing & livestream coordination
Manage Artist scheduling, travel, riders & fulfillment
On-site Artist management & logistics
Content capture & approvals
ROI & measurement


Increased property awareness
Increased room stays
Press exposure
Social media impressions
Evergreen content
Millions of livestream views
Increased brand loyalty